Kelly Robinson talks to TMCnet about "How Carriers are Enabling the Rise of Retail Omni-channel Experiences"
The retail experience is about to completely transform. While online shopping has grown – the U.S. saw $49.8 billion in Q2 2013 desktop-based retail e-commerce spending – the end of brick and mortar retail locations is nowhere near close. Two big players in this evolution are machine to machine (M2M) technology, which wirelessly connects devices without the need for human direction or interference, and omni-channel retailing, which focuses on integrating the entire customer experience from multiple channels.
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